Inscape Column – Fall In – PHOTOGRAPH Magazine

Inscape Column Big Leaf Maple Portrait © Jay Goodrich

Well, the second issue of PHOTOGRAPH Magazine is now out with my latest installment of my Inscape Column – Fall In.

The noise from the seat behind me was ear drum rupturing. High pitched screaming. Kicking. Writhing. Bouncing. Smashing. Knocking. Arms flailing as if they were snakes escaping from Medusa’s head. No words. At least nothing comprehensible. I even sensed some flying mucous and saliva raining down on the back of my neck. It would have been the plane ride from hell, if I were on a plane. No, I was in a crisis of my own creation. A momentary lapse of adult sanity in order to push the limits of human existence. The 35 inch wheels of my FJ spun in sequential rotation up I-90 from Seattle – exceeding “suggested” limits as usual. We were looking for an unmarked fire road that contained, what we were told, was the best vine and big leaf maple of the season.

The monster in the back was my three-year-old daughter Jade. Like an escaped con discovered and caught by Marshals she was having nothing to do with our aforementioned idea. She wanted out of the zebra print car seat and demanded…well she didn’t really know what her demands were at this point. I knew though. And I should have known better at this point. This girl needed a nap. The kind you get in a crib. Behind bars. Once again.

As the truck motored on to higher altitudes with fellow passengers both ignoring the seemingly hour long tirade of the escaped con, the wipers pulled the loading windshield free of water. All I had to do was steer hard right or left to end the pain. Alcohol could fix this…download the latest issue to read the rest of the current installment of my Inscape Column – Fall In.

  • Skiing Winter Vail Colorado by Jay Goodrich

    Chris Cook going large in the Old Man's area of East Vail.

  • Backcountry Skiing Cascades Washington by Jay Goodrich

    Tyler Hatcher drops an air in the backcountry near Mount Baker Ski Area during a huge winter storm cycle.

Moving Forward from Back to Forward Again

I don’t think it is that often that we (the human race) reflect back on our past. It is typically a motion that we try to forget because, for the most part, you cannot change the past. Right? In just about every case I can think of this statement holds true. Unless, you consider options like the computer back-up, the running history of your Facebook Page, or even the history of your own website. I am the king of the website. I go through them like my kids go through gummy bear bribes for promises of one more run while we ski. This post is a milestone of sorts, a backup, a repeat, but also, a symbolic event of moving forward again to create a new history, a new look, and new beginnings.

I am probably a bit abstract at this point, but stick with me here. The last three months of my career have been involved in a project that is honestly the largest undertaking I have ever concocted. The worst part of it, is that I have not been getting paid for it, but the positive side of the whole thing is that I am headed in the direction that I have always wanted; and people are noticing the complete connectivity that I have been able to achieve. I licensed my photography business in 2006. It had been licensed prior, but never like that moment in time. It was at that point that I become a full-time professional. It was the point at which my business structure completely changed, I was no longer a sole-proprietor, but now a corporation. It was at that point that my blog became a regular work event and my other portfolio website became something that was designed by professionals. It was well thought out and it was Flash – something that most were doing, considering what was available at the time.

I kept the professional plan moving forward from that point and the site underwent changes that followed my professional course. Simultaneously, my creative and professional career underwent changes. I photographed a lot of things. All of which I loved to photograph, but during that course I drifted with the tides. I followed money for the large part and my heart less and less of the remaining time. My posts followed, my designs followed, and my brand followed the same process. I think at times I suffered, and others I succeeded. There came a point about six months ago that I really looked deeply at who I was becoming and where I was going. This led to me drafting a plan. A plan of action that had a schedule, an idea, and everything that I wanted to accomplish. That plan is a bit behind schedule, but you don’t get the butterfly from the caterpillar overnight, or do you? Anyway, I digress. That plan began with what some consider a simple task and others a daunting one. Just a simple website that could carry the direction that I wanted to go with an adjusted brand and mission for my company.

The website opened the flood gates of reflection. I built it, for the most part, entirely by myself. Why? Because I kind of knew how and I definitely knew what I wanted. The work that I didn’t want to spend time figuring out I hired Werkpress – an amazing firm recommended by Graph Paper Press (the company who’s template I customized). Once I had my design, I re-built my blog from the ground up. I went through each and every post one-by-one to make sure the images were current, the referencing links worked, and that it still worked for my upcoming brand change. In the end, close to thirty posts got put into the trash. I consolidated the whole site to my portfolio site url - and built-in every piece of functionality that works for my business and brand. The whole thing is updated utilizing the WordPress platform which means it can grow and migrate with me. It also means that you can view my site as you see here on the web or on any device out there – iPad and iPhone included. Continuous branding across the boards, and indexible by all search engines every time we add content.

One last thing…and probably the most important, this site represents a new beginning. In the review of every single post, I came to realize who I truly am – a photographer and writer who loves to share his experiences in a Calvin and Hobbesesque way. Sometimes a bit extreme, sometimes a bit weird, and sometimes right on the money of who I discovered I have always been – an adventure photo journalist. It all started with skiing. In fact, the first thirty rolls of film that I ever shot, were so grossly underexposed all you saw was black surrounded by a white cardboard mount. This then progressed to the proper exposure and then to the first image I can remember being successful for me at the time. An image of my friend Chris Cook launching a monster cliff in the backcountry of Vail just as the sun burned through the clouds. Moving forward 15 years, I now focus on combining the sports I love with the surroundings that I discover while participating in them. And a composition of my good friend Tyler Hatcher showing us why he is sponsored by Wagner Custom Skis, Smith, and Mammut. What is the adventure if you are not moving forward to discover something that led you there in the first place. Let me know what you think of the new content, new workshops, and new design that houses it all. There is much, much more to come!


Inscape – New Column in PHOTOGRAPH Magazine


It’s like waiting for Christmas as a kid. You know, where you have asked for that Red Rider BB Gun. You have continually obsessed, aggravated, and delivered sermon after sermon to your mom and dad about it, counting the days, hours and minutes in hopes of not being disappointed. That’s where I was until today – waiting for the first issue of PHOTOGRAPH Magazine to arrive to see what my first installment of Inscape looked and read like.

Let’s hit the reset button for a brief moment. Months ago, I proposed an idea to friend and fellow photographer David DuChemin for his then upcoming project PHOTOGRAPH Magazine. I wanted to write a column that stimulated people’s minds on the creative level. I wanted to combine a creative writing piece with a single image that completed the story line.

I wrote in my proposal, “this column would illustrate a point via the photo chosen for that issue. The writing style would highlight the emotion and inspiration for creating it. I don’t necessarily want the column to give the reader the answers. And I especially do not want to give the reader a play-by-play or how-to account of what was happening when the image was conceived. I want to draw them in by highlighting “The Experience” of what I felt at the time.” The whole concept grew out of something that I created here on this blog called the experience.

Inscape Column Post Number One

He graciously accepted, and now you get to experience a quarterly column entitled, Inscape in Craft and Vision’s new magazine – PHOTOGRAPH. In this inaugural issue I am taking you to Alaska with an image that I created this past summer. Head over to the Craft and Vision website to download your copy today and journey around the world with Art WolfeBruce PercyYounes BounharDavid DuChemin and many, many, other talented photographers. Who says Christmas can’t happen early, maybe even on Halloween!

  • Mountain Biking Gamble's Oak Colorado by Jay Goodrich

    Sari Anderson rides through Gamble's Oak in Carbondale Colorado during peak autumn color.

Where in the World…Traveling

Well it is safe to say I have been residing on a skewed line to reality lately. On a travel binge. Shooting some of the best things in the world. Working hard. Traveling non-stop. Getting ready to throw hand grenade after hand grenade of announcements to the world. I haven’t been on this blog because I have been on another one. One you have never heard of, but still know very well. It is safe to say that come January there will be significant changes to my business. Significant changes to my brand. Culture. Life. Anything and everything possible. All for the good of course.

Last week I was in Colorado, teaching my ever growing and popular Colorado autumn workshop. This year we headed to Aspen, and I think future years will happen there as well. Even though the workshop was my mission, I never leave home without an alternate agenda. I fired off an email to a bike shop in Colorado, then one to a new sponsor my wife has, and before I knew it, I had more to do than there were hours in the day. And all of this started with me missing my flight on Monday morning due to traffic. Tuesday I had to drive from Eagle, where I was staying, back down to Denver to pick up my long time friend and supporter Brendan Quigley - because both he and I never looked at his itinerary to verify that we were coming in on the same days. Then I had to go to Aloha Bikes in Carbondale to pick up a loaner mountain bike. Then back to Eagle to shoot mountain biking in fall colors with my friend Brennen Fitzgerald.

Do you see where this whole post is headed? Probably building on Chaos Theory from last month, or whenever that last post was. Then off to Carbondale to shoot for Shredly, a female-only mountain bike clothing line created by Ashley Rankin. I photographed her and Sari Anderson in Gamble’s Oak not far from town. Then back to Eagle for one more night. Then back to Carbondale for workshop scouting, check-in to the Limelight Hotel in Aspen. Then back to Carbondale to shoot Sam Stevens from Aloha Mountain Cyclery on this crazy downhill trail right above town. Then floor the car back to Aspen to meet with participants, well only one, because all of the others got stuck in Denver because of the weather and decided to drive. My morning shoot was very peaceful and nice, but the weather that delayed everyone, also blew all of the leaves off of the trees. If I hadn’t lived there for twenty years this whole thing could have gone south in a heartbeat.

What did I learn, besides everything all over again? Niner Bikes RULE! Autumn in Colorado makes me sane and very happy again. Mountain biking rules. Photography rules. And I have a lot of work to do before some crazy announcements change everything. Hope you can join me for the ride along the way. Save your cash…Maybe.

  • Peacock Parade during the Solstice Parade by Jay Goodrich

    A woman dressed in brightly colored feathers walks the parade route of the Solstice Parade in Seattle Washington.

Changing Directions

Falling into complacency. Have you ever done it? Or are you doing it right now? As an artist you work extremely hard to better your career, better your offerings. In that focus do you ever forget the who, what, where, and why you decided to pursue this passion in the first place? Is it a steady income stream that brings it upon you? Or the love for the very thing you are pursuing? There are times that I, as a business owner, not only have to make decisions on a financial basis, but at times when I need to make decisions on a creative basis too. It is not an easy task, for the most part, the two do not go hand-in-hand. One can compliment the other and they can intertwine at times. Creativity may add more financial strain to the business than truly necessary, but I have found that if the idea does contain the slightest amount of potential over what is currently being offered by the “competition” the risk could be worth the price of admission.

Let’s say that you are a nature photographer. Have you ever considered photographing a wedding? Or ever tried? Did you like it or hate it? Was the decision made out of financial necessity or out of something else? How about if you are a portrait photographer? Ever ventured out of your comfort zone? Maybe taken some images for an architect? If you have, you have realized that the way the other half lives isn’t as easy as some may think. If you have never ventured from your comfort zone you may be held in place by fear or possibly by saying you are completely happy with where you are right now-which I may even argue is a form of fear as well. Today, I am not going to tell you any of these options are wrong by any stretch of the imagination. “We can never see past the choices we don’t understand.”-The Oracle in the Matrix Revolutions.

What if you put all your apprehensions aside? Discarded fear. Discarded disbelief. And decided to give it a whirl. Change. Give change a try. Would you head down a completely different, unusual, exciting road or would life remain status quo? I am willing to bet, and I am taking this directly from experience, that life would become exiting. More exciting, in fact, than ever before. You would find new avenues to travel and these avenues would lead you to different places. And it is those different places that would give you even more opportunity. How do I know? Because I spent the last year doing just that. Changing Directions.

Today we are announcing a brand new website, one that follows some of the subjects and disciplines I have focused on in the past, but now there are many more. A change in direction, a change in subject matter, a change in style. And for me, a new look into the future. Take a few minutes to have a look around. Let us know what you think. And you can see it all very large. Maximize your browser window and get a little taste of the new Jay Goodrich. Big, bold, in the same light and in new light. And if fear of changing the size of your browser window gets in the way, don’t worry the site will scale to meet your needs. The adventure is beginning, all over again.

  • Crimson Sunset in the Cascades by Jay Goodrich

    The sun turns the peaks of the Cascades crimson as evening approaches in the Mount Baker backcountry.

Neck Deep into a Pile – Thank You Adobe

112,691 total images. I have looked through one hundred thousand images this past week. There is a small amount of drool hanging down from my mouth right now and I tend to knock my head up against the walls as I slowly use them as a balancing device. The drool streaks in the paint to some extent. I was in complete darkness. There was no light at any tunnel because I couldn’t see shit. Finally, after that week, there is a pin prick off brightness off in the distance. Why? Why would I search through the entire catalog blowing a week of my time. Putting everything on the back burner. Blowing off all of the friends. It’s okay, the fantasy snow year has decided to go away so skiing can wait right now. The sun has been out and it has been almost seventy degrees. I am stuck in darkness. This sucks.

Come next week this insanity will all probably be over and there will be a new prized jewel to show for it. A completely upgraded and updated website. All of the images will be organized for optimum SEO compatibility and all of them have for the most part never been seen before. It is a brand new portfolio. One that departs from who I have been, yet puts me exactly where I want to be.

All those images have been looked out, argued over, fretted about, discussed, thrown away, reinstated, moved, archived, keyworded, captioned, adjusted, mastered, and creatively thought through all in Adobe Lightroom 4 on a brand new Mac. It has been a struggle for sure, but now I am glad to cast the stone out there that something is about to be released. I cannot believe that I have over a hundred thousand photographs?! Those are the keepers. During this whole process we adjusted all of the metadata so we can make our first submission to our new stock agency and we have set a series of standards to go by for the future edits. None of this would be possible if we didn’t have Lightroom to help us manage the whole enchilada. I want a beer and a shot now damn it.

As I move forward from this project into the next, I will be able to pick up speed. Images now have more data attached to them and they will be even easier to find. Our video clips will have all of that same metadata and we can chop some of the clips to get them ready for imports into Premier Pro. I never thought that my business would hinge so heavily on one single software for its organization. I never thought I would be looking at such a large collection of images either. Finding simplicity is no easy task these days, but Lightroom has managed to help by pointing the way to that brightness somewhere off in the distance. I remember a construction client of mine many years ago asked me if I knew what the KISS principle was? I looked at him like a puppy about to pee on the carpet. “You mean like kissin’ ur sister?” No dummy, Keep It Simple Stupid. I try to live by those words every day. Mostly, the principle challenges my wits to its fullest extent, but moments of clarity do prevail. Always with the help of some friends. More soon.

Lightroom 4–My Two Cents

Suset over the Lava Beds Processed in Lightroom 4 Only by Jay Goodrich

Earlier this week Adobe Labs released the first Beta version of Lightroom 4. I am a huge user of Lightroom so I immediately downloaded this new version to have a look at what I can be expecting. I have to tell you that I was pleasantly surprised.

As soon as you open the software up you notice the workspace has changed. There are two new editing modules on the right–Map and Book. You can now tag all of your images on a map brought to you by Google Earth. This also includes the ability to locate your spots via GPS longitude and latitude functions. You can tag whole libraries or just a single image at a time. Very cool. Also included is the ability to create books for publication. Lightroom is offering press printed books through Blurb with all of Blurb’s Proline features, but if want to use someone else, you can layout your entire book and then export it as a PDF. Again, really no limitation.

I was hoping for more video capabilities and it looks like that is on the very near horizon.  The best part about storing your video in the Lightroom 4 Library will be the fact that you won’t need to view the clips in an external editor such as Quicktime. Adobe also added the ability to edit your clips’ in and out points which will really speed up the organization process for film you are planning on editing. If you have multiple clips that you want to use on a single take, you can actually create a virtual copy of the film and change the in and out points correspondingly. Magic. You now have the ability to make adjustments to the clips via the Quick Develop settings and even attach Develop Module presets to them. Not all of the presets work, but most do.

The Develop Module has also gone through some tweeking. Under the Brush and Graduated Tools you now have the ability to locally adjust white balance, noise, and moire. The Auto Mask check box actually works amazingly well now too! Adobe also updated the global adjustments. Exposure and Contrast are together and Recovery and Fill Light are gone. Don’t worry though, Adobe is now giving us Highlights, Shadows, Whites, and Blacks adjusting sliders. The whole process makes much more sense to me. In addition, we now have a 2012 process under Camera Calibration and it seems to be a bit more forceful with its adjustments to the images. Some may not like it, but I do.

Other note worthy additions include the ability to export videos directly to social media pages and the ability to generate a soft proof image for printing on a specific paper and color profile. This is great addition because now you will be able to create a virtual copy of your image with the soft proofing turned on, match it to your original, and you are off to the races. Like I said I am on board with this update. Of course this is a Beta and if I could have my way with Adobe there are some things that I really want.

Give me Content Aware Fill! The best Photoshop add ever in my opinion. Give it to me in Lightroom. I don’t care if directly adjusts pixels and that is not the way Lightroom works. You are Adobe, just do it. I want the ability to adjust the masks that I make with the Brush tool and Graduated Tool. Especially when it comes to Shifting and Feathering my Mask Edges after the fact. Maybe a little Smart Radius too? How about the ability to merge multiple exposures? Curve presets for the Tone Curve Tool. And the ability to locally edit video–adding text, titles, vignettes, and turning the captured sound off or on. Now we are talking. I would also like the ability to export my movie clips directly into Premiere Pro just like I can export my stills to Photoshop. And have the adjusted clip stack directly back in my Library with the original? That’s all, it’s not a huge list. Let’s see what March Brings.

  • Dropping into the Powder by Jay Goodrich

    Owen Dudley drops into the backcountry during a winter storm near Mount Baker Ski Area.

The Last Powder of 2011

Well, finally, it snowed. It has literally been since November, but on the final day of the year, Mount Baker got hit with a foot of new snow. Owen Dudley, Tyler Hatcher and myself headed out to see what we could make of a perfect stormy day. You can view more of the images on the Mount Baker Ski Area website. Now, we just need this to continue so we can do it again, and again, and again–much like the movie Groundhog Day. I guess if you love it, repeating it is not really a torture. Happy New Year!

And The Winners Are…

Architecture Photography by Jay Goodrich Style

Notice that I said winners? Because it is Christmas and I have a soft spot at this time of year and only this time of year, EVERYONE that commented on last week’s post regarding how I shot an interior image is getting a print of their choosing. So Younes, Dave, Ilene, Dick, and Michael just email me your choice from anywhere on any of my sites, include your shipping address, and I will print and ship you a signed print for playing. I also wanted to mention that all of you managed to highlight something that I did to get this image. In an effort to not leave you hanging, here is the full story.

Step 1-Spend over an hour moving all of the homeowners not so great furniture out of the way. This included hundreds of knick-nacks. Assorted bark-a-loungers, pieces of ocean glass, and even the cat. By the way, the cat acted like a dog and I loved that thing. He just always wanted to be in my frame. Then bring in the tripod and camera. In this case I did in fact use a Canon 24mm Tilt-Shift lens on a 1D Mark IV body with a cable release. The tripod and camera were then leveled with a handy hot-shoe bubble level.

Step 2-Use said camera vertically to capture 9 exposures of 4 separate compositions beginning at the left of the frame and continuing with about 50% over lap to the right side of my composition. All images were shot in RAW. No external lighting here.

Step 3-Move all of the shit back into place. Continue photographing house until it was pitch black out and pouring to the point that all of my lens glass was fogged with condensation.

Step 4-Ride the two hour ferry back home. Thank god it was Thanksgiving and not 4th of July–early sunset.

Step 5-Get kissed and hugged by the kids, yelled at by the wife because I am a stupid man. Then kissed by the wife.

Step 6-Upload close to a thousand images into the server.

Step 7-Begin to edit, sort, and process.

Step 8-Process this image. It was a 6 hour long mission. The whole image was mastered completely by hand. First, each of the four compositions needed to be merged to balance the exterior light coming in with the level drop that was present in the interior. Yes, the exterior does really look like what is shown in the glass, but it doesn’t necessarily need to for a lot of my clients. Then, I balanced out all of the lights and darks to make the interior look exactly as I wanted. The Mask Adjustment Palette in Photoshop CS5 is amazing for this. Now, the separate compositions need to be merged together. I have to admit that I did use the Photo Merge function in Photoshop to make this happen. It did a pretty good job. Where this function falls short is in the pattern areas of the plywood and ceiling panels. So after I finalized the crop, I then go back to my separate un-merged exposure images and cut and paste specific areas to make everything line up. Also there was a glass cabinet right above the bench in the fireplace tower that I completely cloned out because it was, yes, full of more ugly shit. This file was then saved as a layered composition file just in case I ever need to move more things around. And it is 1.5GB in size. This is why I use a Mac Pro with 30 inch Cinema Display.

Screen Shot of Jay Goodrich's Computer

Step 9-Flatten the image and go to town removing dust and miscellaneous things that just couldn’t be removed in the field. Then adjust for color, contrast, lightness, darkness, saturation etc. Click the image above to see what all of the layers are. At this point the file is only 630MB +/- something that is workable. :)

Step 10-Go to bed for a mere 4 hours it was 3am and I had 7 other images that needed to completed before noon to be sent off to the book publisher, who is Australia and they are a full day ahead of me.

Step 11-Today I fixed the leaning mullions in the image that I noticed yesterday when I did an architecture promo. See, it never really ends. Just Morphosises onto to something else. Like crazy mountain biking.

Sometimes the Road is…

Very long and very lonely. I have finally returned home after eight weeks of continuous travel. I have been to California, Washington, Oregon, Idaho, Montana, Colorado, and Hawaii. My wife has taken my balls clean off. I now talk in a much higher voice. You know what though? All was for a greater good. A greater bank account good. During that time frame there has been a flurry of activity. A ton of accomplishments. Success.

Kent Billingsley Leaves it to Faith in Missoula by Jay Goodrich

My whole trip began with a mountain bike mission in Colorado. A story on the riding in Eagle, where I lived for over a decade, mere days after my father’s passing. It was soul cleansing and an experience that will be shared with thousands in the coming year. Then in Montana while shooting for Hilton, I managed to pull an evening of unsuspected mountain bike shooting off, thanks to my assistant in Missoula–Catherine Walters. She rounded up a bunch of her friends who went off for my high speed shutter.

Losh Residence by Prentiss Architects by Jay Goodrich

Then I was told by an unrelated client that I had received the cover of Luxe magazine and a thirteen image spread inside highlighting the architecture of my friend and client Geoffrey Prentiss.

Clouveil and The Cascades by Jay Goodrich

We managed to get on Cloudveil Clothing’s website and in their catalog. Many thanks to Mark Kogelmann, Owen Dudley, Tyler Hatcher, and Peder Bottheim for appeasing the neurotic photographer that day.

Adobe! by Jay Goodrich

As if that weren’t enough. Adobe did a spotlight interview with me for their website. HOW COOL IS THAT!

Owen Dudley Star of NWAC and Mount Baker by Jay Goodrich

Mount Baker Ski Area used two of my images for their advertising on the Northwest Weather and Avalanche Center’s website.

The Mount Baker Experience by Jay Goodrich

And finally, just today I received my copy of the Mount Baker Experience where they featured a bunch of my images on their website and in their print edition. All of this made possible by a (previously) patient wife, grumpy kids, and some amazing people I have met along the way. I am spoiled rotten.


I have been [FRAMED]!

A few months ago I was approached by an online show who’s mission is simple:

“Lets be real.  Photography is addicting.  It’s an intoxicating craftiness that truly has limitless potential for those that crave the art.  It is in its own world of ever-changing possibilities and is constantly evolving.  With that being said, we decided to create a show.  A free, weekly broadcast that captivates as well as educates.  Every week we will bring different photographic talents to you that will share a piece of their wisdom, their work, their process, and their art.

[FRAMED] will take you on location to local, national, and internationally known photographers for the purpose of bringing a behind-the-scenes view of photography to your computer.  All we ask of you is to share, participate and jump on the train of inspirational photography education to inspire you to be unique.  Be careful, you might get addicted.”

I cannot tell you how excited I am to see the final footage and commend everyone who worked with me to create a wonderful 3o minute segment. I hope you have some spare time in your day to have a look. I give you a brief glimpse of some new work and a few techniques to get you started in your own backyard. Let us know what you think.

  • Cactus and Pinyon Single Track Mountain Biking by Jay Goodrich

    Heather Goodrich rides the techincal terrain of Red HIll in Carbondale Colorado.

Ahhhh, Mondays

Before you ask why the heck is this coming on Wednesday, well I don’t know, I try to make one post, every week, on Wednesday. So there! This is my blog and I do what I want. Most of the time. Sometimes. I have handlers you know. I did write it on Monday though.

I love Mondays. Yes that’s right I do. There was a time in my life when Mondays were the bane of my existence though. I worked for someone. I had a 7am Monday morning meeting. I didn’t drink coffee. And it was a witch hunt for those that didn’t do their jobs in the week prior. It just generally sucked. Now, Mondays are made for coffee and not that Foldgers shit, good barista made, Pacific Northwest craft. 3 shots of pure perfection. And small. 8oz or 12oz. I want octane not cow calories. And on tired days the quad. That’s how it starts.

Then it progresses to dropping my kids at their respective schools and then back to the office too…

Silence and work. Now, typically my Mondays end up being days of insanity. This is because I have emailed tons of people during the course of the previous week and they are now sitting in their offices perusing what they need to take care of from the ending of the last week. Sponsors, editors, commercial clients, all have hectic schedules. Inevitably, they are balancing multiple job descriptions and set specific times to reply to people thanks to our lovely economy. For some reason that seems to be Monday. That makes my Mondays about money. And money means I can feed the dog, the kids, and the wife will have a roof over her head for another month. Today as of writing this I have acquired two new architectural contracts, a 25 image licensing deal, a feature article in a well know mountain biking magazine, and an interview with liveBooks. I have also received the contact info for an editor that I want to propose a story idea to–from another editor that I just finished a job with, ordered some stickers to give out to people to help to further promote my brand, and adjusted my job schedule for the next two weeks. It is only 11am. I type fast when drinking coffee try to keep up.

I know this isn’t the norm on every Monday, but I much rather head into my week aggressively and looking at the possibility of good things to come. This all happens because of the coffee injection and an excitement of getting back to doing what I love doing–photography. My moral here, if I have one, is that no matter what your profession, do what you love. It doesn’t have to be photography. It can be anything. My wife is a teacher. She wakes up at 5am everyday to be at her “office” by 7am. She doesn’t like the wake up, but looks forward to her job and her day, everyday. So if your Mondays suck. Change them. Change your life. Change your career. Change your passions. Make it all turn out for the best, because time is short on this planet and there is no reason not to enjoy every minute of it. Gotta go the phone is ringing–it’s the President. Now, you laugh! And enjoy the rest of your week.

  • An Approaching Thunderstorm by Jay Goodrich

    A summer thunderstorm approaches at sunset in the Palouse Region of Washington State near Colfax.

Sometimes We Miss

There are times, when no matter how much experience you have, things do not necessarily go according to plan. This was in fact one of those times. The good thing was that my friend and fellow photographer Gavriel Jecan had as much trouble as I did. Phew! I would have had to bury him in a shallow grave and confiscated his camera as my own.

The set up. I have somehow, with my extremely limited skill-set in marketing and business matters, have landed Marriott as an architectural client. This job was a two-day job in the Tri-Cities area of Eastern Washington. Two days of shooting, with a day on the front end for scouting and prep. Gav and I arrived early to scout the property which in turn gave us the ability to head out for a little personal shooting that evening. We decided to run up north to the Palouse to shoot sunset. What came next was the crushing blow. A death blow of sorts.

There was a growing thunderstorm on the horizon. It was clear to the west and the storm was traveling from the south to the north. It was the perfect photo situation. We were going to get a sunset during a storm. Well there in-lies your problem. Nature is fast. Way faster than any human can perceive. We were in Colfax, Washington when the storm exploded at the same time the sun broke through its western edge. Now if you haven’t been to the Palouse, the town of Colfax is in a deep valley and ah, not so good for the sunset.

I drove up one of the miscellaneous roads as fast as possible to head for higher ground. Breaking speed limits I am sure. Within minutes we had a location to shoot the sunset. The problem was that we were in the direct path of the storm. The blessing and the curse. It wasn’t raining too hard, but the wind was blowing at about sixty miles per hour. Those drops of rain hit like bullets. The came the lightening. We tried and tried to photograph it. Every time it went off we were talking about it. Every time our shutters were open it was a no show. Then there was the run-for-the-truck-we-are-going-to-die-up-here moment. Followed by the lack of foreground at our location. Followed by the soaked gear. Followed by the fact that neither of us thought to get some video. Yes that’s right, collectively we both have been shooting forty years and today it seemed like forty minutes.

All was not lost. Yeah right! As the storm passed and the light dimmed, we headed back out for super long exposures for the again elusive lightening. And it did exactly as it did before. Lightening, who me? Yeah, I’m on a coffee break when your cameras are open. And then there was the deer. Bambi. I hate that guy too. As our scene went to black and the flashes of lightening illuminated the now northern horizon, we saw something familiar. Every thirty seconds or so we watched as the final dream of ours fleeted to the east. A four by four buck walked the horizon line, perfectly illuminated by mister coffee break lightening. Again only to be on exact opposites of our camera shutters.

The lesson of this story. No matter how good you get or how good you think you are, there will be a time when you and I miss. The key, I got to see some crazy stuff that evening, I do have a witness, and although the evidence is purely circumstantial, I don’t need to prove it in a court of law. Thank god.

ski | REPORT – The Trailer

We (meaning me and a dozen skiers) spent most of last winter photographing skiing. Along the way, I captured some motion footage to go along with the five thousand stills that made the edit. Tie that together with a simple concept and you have a lot of time spending money. Actually, you might as well be burning hundreds at a time. You wonder why blockbusters cost so much to make? Because it just isn’t easy. And all I want in the end is to have a five minute long piece that highlights what I do through the winter months on a daily basis. Finally, I had some time to sit down and cut together the trailer to hopefully get you in the mood. A little foreplay shall we say? Enjoy. Coming soon to a social media site near you. Actually, right in front of you.