• Mountain Biking in Carbondale Colorado by Jay Goodrich

    Sam Stevens riding to Carbondale published in the March 2013 Issue of Bike Magazine.

I Do What I Do

I gave a single day workshop a couple of weeks ago to a great group of participants in downtown Seattle. That workshop was as much of an eye-opener for them as it was for me. It was the group’s questions that not only inspired me, but had me answering some questions in my own mind about how and why I do what I do.

“We are all here to do what we are all here to do…” – The Oracle, The Matrix Reloaded.

The question was posed, “So how do you do it?” “How do you create the images we see here before us?” “Do you shoot at the spur of the moment?” “Do you set up images?” “Do you pre-visualize your shots?”

My answer was all of the above. I never look away from opportunity and I am always trying to discover a scene that is unique to not only to myself, but to others as well. I look down, around, up, and behind me every minute of every day with camera and without. I use my training as an architect to create compositions that possess a strong sense of place, moment, and subject.

I know that what I am doing right now is what I was meant to do. There isn’t a day that goes by that I don’t feel like working. There aren’t days when inspiration is lacking. And the harder that I push myself, my vision, and my business, the greater successes I find. I want to challenge myself in a way that doesn’t always have the answer directly handed to me. The hardest days have typically become my best days – for successful creative solutions. Nothing on this planet is free and nothing worth experiencing on this planet comes easy. I told my class that I am analogous to a “Type ‘A’ Jack Russell hopped up enough caffeine to heart attack an entire small country who is ready to kill the UPS guy at the front door.” That’s every minute of every day. If you can keep up please feel free to at any moment.

I use that same energy to train every single day. Carrying a thirty pound pack in the backcountry on skis does not come easy. I am old. I ignore all of that. The days I don’t ski, I run, I mountain bike, I road bike, and I hike. On top of that I throw in some Tai Chi, some days of lifting weights in the gym, and then sets of push-ups throughout the coarse of my entire week. The key is to never slow down. A body in motion stays in motion. For every reaction there is an equal and opposite reaction. It is all very true.

As I type this I am helping my dear friend Art Wolfe in Portland with a workshop. Yesterday, I was at the Chris King Factory shooting for an article that I am working on. Next week I am shooting a vision for GoPro and hopefully skiing some powder if the snow comes back before I head to Patagonia, South America into some other amazing mountains. Through out all of these explorations I will challenge all who will listen, to throw conformity to the wind, and discover something unique that heads beyond the every day and beyond the snapshot. Your mind is your ticket to success. You are the one who can do what I do.

“I know you’re out there. I can feel you now. I know that you’re afraid… you’re afraid of us. You’re afraid of change. I don’t know the future. I didn’t come here to tell you how this is going to end. I came here to tell you how it’s going to begin. I’m going to hang up this phone, and then I’m going to show these people what you don’t want them to see. I’m going to show them a world without you. A world without rules and controls, without borders or boundaries. A world where anything is possible. Where we go from there is a choice I leave to you.” – Neo, The Matrix.

  • Peacock Parade during the Solstice Parade by Jay Goodrich

    A woman dressed in brightly colored feathers walks the parade route of the Solstice Parade in Seattle Washington.

Changing Directions

Falling into complacency. Have you ever done it? Or are you doing it right now? As an artist you work extremely hard to better your career, better your offerings. In that focus do you ever forget the who, what, where, and why you decided to pursue this passion in the first place? Is it a steady income stream that brings it upon you? Or the love for the very thing you are pursuing? There are times that I, as a business owner, not only have to make decisions on a financial basis, but at times when I need to make decisions on a creative basis too. It is not an easy task, for the most part, the two do not go hand-in-hand. One can compliment the other and they can intertwine at times. Creativity may add more financial strain to the business than truly necessary, but I have found that if the idea does contain the slightest amount of potential over what is currently being offered by the “competition” the risk could be worth the price of admission.

Let’s say that you are a nature photographer. Have you ever considered photographing a wedding? Or ever tried? Did you like it or hate it? Was the decision made out of financial necessity or out of something else? How about if you are a portrait photographer? Ever ventured out of your comfort zone? Maybe taken some images for an architect? If you have, you have realized that the way the other half lives isn’t as easy as some may think. If you have never ventured from your comfort zone you may be held in place by fear or possibly by saying you are completely happy with where you are right now-which I may even argue is a form of fear as well. Today, I am not going to tell you any of these options are wrong by any stretch of the imagination. “We can never see past the choices we don’t understand.”-The Oracle in the Matrix Revolutions.

What if you put all your apprehensions aside? Discarded fear. Discarded disbelief. And decided to give it a whirl. Change. Give change a try. Would you head down a completely different, unusual, exciting road or would life remain status quo? I am willing to bet, and I am taking this directly from experience, that life would become exiting. More exciting, in fact, than ever before. You would find new avenues to travel and these avenues would lead you to different places. And it is those different places that would give you even more opportunity. How do I know? Because I spent the last year doing just that. Changing Directions.

Today we are announcing a brand new website, one that follows some of the subjects and disciplines I have focused on in the past, but now there are many more. A change in direction, a change in subject matter, a change in style. And for me, a new look into the future. Take a few minutes to have a look around. Let us know what you think. And you can see it all very large. Maximize your browser window and get a little taste of the new Jay Goodrich. Big, bold, in the same light and in new light. And if fear of changing the size of your browser window gets in the way, don’t worry the site will scale to meet your needs. The adventure is beginning, all over again.

  • Abstract Leaves Garden iPhone by Jay Goodrich

    Abstract Leaves Garden iPhone © Jay Goodrich

August 2007 Photo of the Month

The photo this month comes from the backyard of Jay’s father. While Jay, Heather and Jade were on vacation visiting his folks, Jay discovered some of the wonderful plants in his father’s landscaping. Since this was a vacation, which officially means eating, sleeping, swimming, drinking, and no working, Jay did not bring one piece of photo equipment with him. Well, for the most part. He managed to find a tool to use in his moment of inspiration to capture what he was looking at, and that tool just so happened to be his new iPhone. Jay is now thinking of creating a project of travel photos taken only with the iPhone. This image was taken with an 8gig iPhone, imported and adjusted in Adobe Lightroom, and then further mastered in Adobe Photoshop CS3.

Jay also has a review of the new iPhone on this blog to view it click here.