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	<title>jay  goodrich  photographer  inc. &#187; commercial</title>
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		<title>The Job at Hand</title>
		<link>http://jaygoodrich-blog.com/2009/12/the-job-at-hand/</link>
		<comments>http://jaygoodrich-blog.com/2009/12/the-job-at-hand/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 17:40:13 +0000</pubDate>
		<dc:creator>Jay Goodrich</dc:creator>
				<category><![CDATA[news and announcements]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[interiors]]></category>

		<guid isPermaLink="false">http://jaygoodrich-blog.com/?p=1090</guid>
		<description><![CDATA[I have been in Colorado for past week shooting a commercial  residential project. I was hired to create a major collection of images for the home owner, builder, and the architect. The images will be used for their portfolio and marketing pieces. Projects of this magnitude take a huge amount of planning and work to [...]]]></description>
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<div id="attachment_1091" class="wp-caption aligncenter" style="width: 339px"><img class="size-medium wp-image-1091    " title="Private Residence Interior, Colorado © Jay Goodrich" src="http://jaygoodrich-blog.com/wp-content/uploads/beav1-329x500.jpg" alt="Private Residence Interior, Colorado © Jay Goodrich" width="329" height="500" /><p class="wp-caption-text">Private Residence Interior, Colorado © Jay Goodrich</p></div>
<p>I have been in Colorado for past week shooting a commercial  residential project. I was hired to create a major collection of images for the home owner, builder, and the architect. The images will be used for their portfolio and marketing pieces. Projects of this magnitude take a huge amount of planning and work to complete successfully. At one point, I had four assistants helping me move furniture, props, and equipment all over the house in order for us to finish the task at hand in the time allotted.</p>
<p>This house is a perfect blend of contemporary and mountain architecture, and the finishes are top of the line. It is very important for me to create imagery that responds to those details and provides the viewer with a glimpse of what it is like to experience a well thought out design like this one. This image is of the entry way into the residence, and it is the first thing that you experience as you walk into the house.</p>
<p>To achieve this image I used a mix of tungsten hot lights and an HDR blending technique in the computer before creating my final image that was adjusted for color and contrast. This image was created with a 1Ds Mark III, 24mm f3.5 tilt/shift lens, Gitzo tripod, Kirk Ballhead, and Lowel Pro-light lights. Shooting projects like this is a lot of work, but the rewards are worth much more.</p>


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		<title>The Commercial Side</title>
		<link>http://jaygoodrich-blog.com/2009/10/the-commercial-side/</link>
		<comments>http://jaygoodrich-blog.com/2009/10/the-commercial-side/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 15:47:09 +0000</pubDate>
		<dc:creator>Jay Goodrich</dc:creator>
				<category><![CDATA[news and announcements]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://jaygoodrich-blog.com/?p=864</guid>
		<description><![CDATA[Many people want to know what I am doing at any given moment in time so I am trying to make that happen by adding more blog posts while I am working. Last night I was photographing a private residence for a commercial client in Colorado. I am not allowed to give names&#8230;well, I could [...]]]></description>
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<div id="attachment_865" class="wp-caption aligncenter" style="width: 342px"><img class="size-full wp-image-865" title="interior1" src="http://jaygoodrich-blog.com/wp-content/uploads/interior1.jpg" alt="Architectural Interior © Jay Goodrich" width="332" height="500" /><p class="wp-caption-text">Architectural Interior © Jay Goodrich</p></div>
<p>Many people want to know what I am doing at any given moment in time so I am trying to make that happen by adding more blog posts while I am working. Last night I was photographing a private residence for a commercial client in Colorado. I am not allowed to give names&#8230;well, I could but they would kill me, so here is the vague breakdown.</p>
<p>My client is a high-end custom painter and wood supplier. He has hired me to shoot a project that he has done almost all of the painting on interior and exterior wood work, as well as supplying all of the exterior wood material for the house. My job-to capture images for his marketing. So what do I look for? Interesting compositions that highlight what he has done. I am not necessarily going to capture architectural design ideas, nor am I going to setup in one corner of a room and include everything, I am there to capture details that the sub-contractor was responsible for creating. In the above image that happened to be the finish that was applied to all of the interior doors. If I were to just photograph the door, the image would have much less interest than if I included other elements. This house had a wonderful collection of artwork so I utilized that to my advantage. I chose to use the door to lead the viewers eye off into just a small part of the residence, giving just a small look to what else is there. When all was complete my assistant Brendan Russell and I shot 171 images for which only 10 will go to the client.</p>
<p>I shoot many aspects of photography and truly believe that if you think about the basics of light, composition, and clarity in every image that you create, your photographic opportunities will be limitless.</p>


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